Marketing Manager CV Example — Get Hired at ASOS, Deliveroo, Monzo
See real marketing manager CV examples from professionals at top UK brands. Campaign management, ROI, digital marketing. ATS template in 10 minutes.
By YourNiceCV TeamUpdated 2026-02-1710 min read
See the Full Marketing Manager CV Example
Marketing manager CVs at top UK brands follow a clear pattern: measurable impact. Hiring managers at leading consumer and tech companies want to see campaign performance, ROI improvements, and brand growth—not just responsibilities.
Below is a professionally formatted marketing manager CV example. Every bullet demonstrates how your work drove revenue, engagement, or efficiency.
Why This Marketing Manager CV Works
- Quantified campaign results — Revenue impact, conversion rates, engagement metrics, or cost savings. Numbers prove you deliver.
- Channel expertise — Google Ads, SEO, social media, email, content. Show depth in at least two paid and one owned channel.
- ROI and attribution — Marketing leaders care about efficiency. Show you understand metrics that matter.
- Cross-functional leadership — Working with sales, product, agencies. Marketing sits at the intersection of many teams.
Personal Statement for Marketing Managers
Your summary should be 2-4 sentences: years of experience, channel focus (digital, brand, growth), and one headline metric.
Example (Senior Marketing Manager, B2B SaaS):
Marketing Manager with 8+ years driving demand generation and brand campaigns for B2B SaaS. Led multi-channel program that generated £9M pipeline and reduced cost-per-lead by 35% YoY. Expert in Google Ads, SEO, and ABM. Skilled in team leadership, analytics, and cross-functional alignment with sales and product.
Work Experience: What to Highlight
Marketing roles vary by function. Brand marketing focuses on awareness and positioning. Demand gen focuses on pipeline and conversion. Growth marketing mixes experimentation and velocity. Emphasize what fits the role.
Example bullets that work:
- Led end-to-end campaign management for product launch; drove 45% increase in trial signups and 22% improvement in MQL-to-opportunity conversion.
- Managed £1.5M annual Google Ads budget; achieved 28% lower CPA and 40% higher ROAS through audience segmentation and landing page optimization.
- Developed and executed SEO strategy that increased organic traffic by 180% in 18 months; 12 pages now rank in top 3 for target keywords.
- Built and scaled social media presence from 15K to 85K followers; engagement rate improved 3x through content calendar and community management.
Action verbs: Led, Drove, Managed, Developed, Executed, Built, Scaled, Increased, Reduced, Achieved.
Campaign Management and ROI
If you have clear campaign metrics, list them. Be specific and honest.
Strong examples:
- Owned paid acquisition across Google and Meta; reduced CAC by 32% while increasing qualified lead volume by 25%.
- Launched email nurture sequence that improved click-through rate by 45% and accelerated sales cycle by 2 weeks.
- Coordinated brand refresh campaign across 4 regions; brand awareness increased 18 points in key markets.
Avoid vanity metrics unless they tie to business outcomes. "Likes" is weak; "conversion rate" or "revenue attributed" is stronger.
Digital Marketing Skills in Demand
Show you can execute and measure. Hiring managers want proof you understand the full funnel.
Example bullets:
- Implemented analytics stack (GA4, GTM, Looker) enabling full-funnel attribution; reduced reporting time by 60%.
- Partnered with product and engineering on A/B testing framework; shipped 8 experiments that improved signup conversion by 19%.
Skills Section: Must-Have Keywords
Marketing Manager Skills Checklist
Common Mistakes to Avoid
❌ Don't
Responsible for digital marketing campaigns and social media.
✅ Do
Led multi-channel campaign that drove £3.5M pipeline; reduced cost-per-acquisition by 28% through audience optimization and landing page A/B tests.
❌ Don't
Managed the company's social media presence.
✅ Do
Built and scaled LinkedIn and Twitter from 8K to 42K followers; engagement rate increased 2.5x through content strategy and community management.
Listing duties without metrics is the most common marketing CV mistake. Every bullet should answer: What was the result? How much? Over what period?
How to Tailor for Different UK Companies
ASOS: Emphasize e-commerce marketing, social media, and performance campaigns. Show experience with fashion retail, influencer partnerships, and conversion optimization.
Deliveroo: Focus on growth marketing, local campaigns, and two-sided marketplace dynamics. Experience with app marketing, partnerships, and performance channels is valuable.
Monzo: Lead with digital-first brand building, fintech marketing, and community engagement. Show expertise in content, social media, and customer acquisition in regulated industries.
Related Marketing Resources
- Product Manager CV Example — Cross-functional PM roles
- Sales Representative CV Example — GTM alignment
- ATS Optimization — Pass automated screening
Create Your Marketing Manager CV in 10 Minutes
Use our CV builder with ATS-optimized templates. Add your campaign results, ROI metrics, and channel expertise. Download a professional PDF tailored for marketing roles at top consumer and B2B brands.